I love storytelling for product and people✨
I thoroughly enjoy experimenting with video making, motion design, filmmaking, video editing and presentations to communicate stories of product and people.
In 2017, we organised a music festival from scratch! Read here.
I drove branding and visual design for Fangirl Live, Gujarat's first indie music festival with Hiren Kangad, Farah Ahmad and Meet Bhatt.
A few of my selected posters for Fangirl and other concerts+artists can be seen at the Indian Gig Poster Archive.
Teams & EVENTS
At Microsoft, I worked on branding several events and teams.
This included branding and art direction for our team identity as well as event branding systems for UX Day India 2019 and 2020, Microsoft India's largest internal design event.
I drove art direction for our team's
in-house newsletter, The Scroll.
Created the identity for 'The Scroll', illustrated mastheads for several editions and drove art direction for its content and design language. We changed up our concept and design for every edition, and tried to push the boundaries of an email newsletter. The Scroll became hugely popular, and gave our team's work and culture significant recognition in the organisation.

Over the pandemic, Figma became our saving grace, and we made our newsletter collaboratively on tool with lots of sticky notes, sporadic text box conversations and cursor dance parties.

I love drawing, illustrating and of late, dabbling with 3D!
I love drawing, illustrating and experimenting with 3D whenever I get time for myself. Here are a few things I've been making recently.