The brief: With a growing shift to Gig Economy, entailing short term work as opposed to permanent jobs; how should Office react to sustain itself?
BACKGROUND
The world is changing. The biggest taxi company in the world owns no taxis. The biggest lease company in the world owns no property. All
users need to do is download the Uber or Airbnb app, offer their services, and get compensated
in return. With Office's mission is to enable everyone to be productive every day, every time what does this shift mean?
ENQUIRY
The purview of the project was kept open-ended with a broad, key enquiry, and no limitations to what shape and form the outcome might take. The enquiry stated: What does it take for Office to enable and sustain a gig economy environment where short-term work (gigs) become a norm, in the productivity space?